Friday, March 11, 2016

#ACPLA Forum: Love, Sex, Media, and Money

The Associated College Press held the Midwinter National College Journalism Convention from Feb. 18-21 at the Sherton Universal Hotel in Los Angeles, California. Over the course of the four day convention, there were 125 practical sessions, workshops, and interactive opportunities.

One of the sessions was titled “Love, Sex, Media, and Money.” It was run by Devin Desjarlais, who is the director of communications at the ad agency Omelet, and her husband Jacob Desjarlais, who’s the director of marketing for the entertainment network Machinima.

The description for the session in the guide book for the convention says, “Two former college editors explain how they landed lucrative jobs not in journalism – from running social media for PETA’s music vertical to internet marketing for a swingers club to fundraising alongside Breaking Bad’s Aaron Paul.”

Both Devin and Jacob had valuable information for aspiring journalism students. There main piece of advice was to think outside the box and be different.

Jacob described a time when he made a 20 page paper all on his own about a group of film students who were making a movie. He showed the paper to an editor at a newspaper and said “I made this.” Making that paper was a lot of work and only one person ever read it, but it got him a job.

Devin also had some interesting stories to tell. She talked about her involvement in the Pokémon commercial that aired during the Super Bowl this year. It was impressive to say the least.

Jacob stressed that people should find a company to work at that fits them.

“I like my job because I can take my dogs into work,” said Jacob. He joked that he would never work anywhere where he couldn’t take his dogs into work with him.

Devin and Jacob ended the session by inviting people to stick around to talk and answer any more questions. Most people stayed after to tell them how cool they are.

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